It can actually seem easier to protect your reputation offline than it is online. If you always put your best face forward in public and keep your dirty laundry private, you have a fairly decent chance of maintaining a solid reputation (at least until you decide...
How to Get More Referrals
As a small business owner, referrals should be part of your game plan. Unlike other ways you can get business, referrals don’t cost you anything, except a little effort. And even better than that, people who are referred to you...
Tumblr.com provides an excellent avenue for promoting your small business. You can quickly share anything you want about your business on Tumblr, boosting interest in your business, interacting with your audience and gaining followers. And getting an account is...
Blogger outreach campaigns leverage the influence of the blogging community to build brand awareness and increase sales. Bloggers write about the brands they like and rave about those they love. Their readers develop opinions based on their endorsements or criticisms....
Tips for Working with a Ghostwriter
This is the second post in a two-part series. The first, Should I Hire a Ghostwriter, may help you determine whether you need a ghostwriter; this post will help you hire and manage someone.
The most important part of working...
You’ve heard it a million times: “going viral.” But do you know what that really means? Of course, you get the sense that it’s a good thing and something you should want to happen. But here’s the scoop on what’s really going on:
What Is It?
When...
Free Online Tools for Small Businesses
When you start a small business, you sign up to face challenges on a regular basis. Maybe you even thrive on the challenges because they make the successes all the more satisfying. Still, you love small business tools...
4 All-Too-Common Blogging Mistakes
Everyone makes mistakes. They are a natural part of life and running a business. But if you can learn from the mistakes others have made, you might make fewer of your own and enjoy a faster, smoother road to meeting your...
Tips for Naming Your Start Up
New business owners face the challenge of choosing a startup name that’s just right for their endeavors. Often, future business owners have plenty of ideas when they are just dreaming of starting a business, but when...
How to Take Time Off as a Small Business Owner
As an owner of a small business, you may love the measure of control you have over your own destiny. It’s your hard work, charismatic personality, and amazing strategizing skills that attract new customers and...
